Deep Canvas:
Experience Agency
Full Brand Creation and Rollout
There’s not just the client work, you can’t forget to make your own brand unforgettable.
Building a brand for an Experience Design Agency.
Role
Creative Director
Deliverables
Branding
Marketing Material
Process Documents
and many, many, more...
Overview
Coming in as the Creative Director of Deep Canvas, the first task was helping to define what the brand would look like.
01.
The Branding
A Mark we can tell a story with
I worked directly with the owner to craft a versatile brand. It needed to be something flexible enough to change as our new company would evolve but classic enough it wouldn’t quickly go out of style.
02.
Branding Rollout
Now that we found that mark, let’s get it out there
Once we finalized the logo, it was time to roll it out in our branding materials, office and beyond.
03.
Process Documents
Client communication is a great place to let your personality show
As Creative Director, it was my responsibility to make sure that all projects went smoothly from kick-off to completion. To ensure our clients were always feeling confident we were on track and knew what to expect, we created a series of documents explaining every part of our process.
04.
Throw great events
Oh yea, you should also always make sure to throw a great party. To give our clients the opportunity to see cutting-edge technology, we put on events which allowed them to get their hands on some of the best VR and AR hardware around.